What Is the Dollar Value of a Number One Ranking in Google?

Is it worth it for you as a small business owner to invest your time and energy toward optimizing your Website’s content with the goal of earning a Google Website ranking of number one? Will the effort result in more traffic to your doorstep? And ultimately, will the time you invest actually increase your online sales by an acceptable amount in order to make the trade-off of time spent on search engine optimization worthwhile to you?I understand the dilemma. If you are like most of the business owners who have read this post, your daily reality likely consists of 20 top priorities that need to get done today. Not just two or three. And search engine optimization is likely not one of your top priorities. My goal in sharing the following example is to help you estimate increases in online sales so you can eliminate the guesswork regarding where to invest your time for the greatest impact.As a starting point, you should become familiar with two key SEO-related terms as well as learn how to collect two pieces of data. The terms are: 1) Click-through-rate or CTR and 2) Conversion rate.If you are not familiar with CTR, it simply means the percentage of time that searches click on your Website displayed in their search results versus a different site. And CTRs are impacted significantly based on your Google Website ranking for a particular keyword. For example, a site that has earned a Google Website ranking of number one for a particular keyword produces a Google click-through-rate of 42 percent versus the site that is ranked number 10, which produces a meager 6.06 percent CTR.The second term is conversion rate, which represents the number of monthly orders generated by your Website divided by the number of unique visitors to your site during the same period. For example, if your Website generated 50 orders last month and 2,000 unique visitors flowed through your site during the same period, then your Website’s conversion rate would be 2.5 percent (50 orders divided by 2,000 unique visitors = 2.5 percent). On average, a Website will deliver a 2 to 4 percent conversion rate of unique visitors. Measuring your conversion rate is important even if you do not sell products directly on your Website. Regardless, any Website should have some form of call-to-action such as customers submitting requests for quotes, e-mailing customer-service related questions, scheduling appointments, calling a special 800 number that only appears on your Website, etc. Each of these actions can be tracked and then used to measure the effectiveness of your search engine optimization efforts.There may be some underlying issues with content or site navigation if your Website is not delivering a 2 to 4 percent conversion rate. And the 2 to 4 percent average conversion rate is simply that, an average. Fireclick.com contains more information about industry specific conversions rates.Now on to data collection. You should only select keywords that have a proven track record for delivering traffic. Keywords that are proven performer are those words or phrases that are used every single day by searchers in Google, Yahoo, and Bing. It is a wasted effort to score a Google Website ranking of number one for a keyword that no one is using. In my experience, one of the best (and free) keyword tools is the Keyword Selector Tool at SEOBook.com. The tool will show you the number of times each day that a particular keyword is searched for via Google, Yahoo, and Bing.We will now assume you have a list of keywords that are proven performers and your probability for scoring a Google Website ranking in the Top 10 or better is high based on the 500 ratio. Now we will combine the different data points to predict an increase in your online sales for each keyword on your list. For example, say you scored a Google Website ranking of number one for a keyword that according to the SEOBook.com Keyword Selector Tool was searched on 100 times per day in Google. According to the chart above, the site ranking number one would receive a Google click-through-rate of approximately 40 percent. This would translate into 40 visits to your Website each day (100 searches x 40 percent CTR = 40 visits), or 1,200 visits per month.Now we will convert the 1,200 visits into dollars. For this we will assume that your Website delivers the average 2 to 4 percent conversion rate. This means that the 1,200 visits should produce approximately 24 to 48 orders per month (1,200 unique visitors x 2 to 4 percent = 24 to 48). We will also assume that your average online order is approximately $50. Therefore, a single keyword with a Google Website ranking of number one could drive between $1,200 to $2,400 of online sales for your business each month, or $14,400 to $28,800 annually.This process forms the basis for a good practical and tactical analysis. However, it is important to remember how CTRs drop off precipitously after the number one position. This reinforces the need to keep your Website ranked in Google’s Top 10 or higher (first page of search results) for the keywords that matter to your business. Otherwise, a large percentage of your customers and prospects will not find your Website if Google has you ranked beyond their first page of search results.

Traveling and Seeing the Real World

Traveling is wonderful. You see new things, experience new cultures, eat cool foods, and have fun. I believe it helps open the mind and possible increase creativity as well. All travel is good, but quite honestly you only see and experience so much when you go on a tour, stay in tourist hotels, and hang out with fellow tourists most of the time. I’m not knocking tourism at all, and have been a tourist at times, but to really see an area you need to travel rather independently, not with a group of tourists.Most of the world does not have tourist hotels, but has perfectly fine hotels the locals stay in when they travel. You won’t find starred Michelin restaurants, but plenty of inexpensive and tasty local places to eat. You might meet a few travelers, but you’ll certainly interact with the locals as well. Communication may not be fully in English, but you’ll be amazed how much you can communicate even when there is no or little common language. Best of all, you will see and experience far more, most likely enjoy it immensely.Traveling in most of the world is very inexpensive, yes, I said inexpensive. A week as a tourist in France might cost you two or more thousand dollars per person not including airfare, and I’ll add is quite worth it. For the same price you can quite easily have a blast for a couple of months very easily in many fascinating and perfectly safe areas of the world. You travel and eat extremely well, stay in comfortable locations, and have a wonderful and enlightening time. Of course you can travel in France much more cheaply as well.Now some areas of the world are easier to travel in than others. A novice traveler probably shouldn’t travel sub Saharan Africa for example, although the area is fascinating. Southeast Asia however is very simple to travel in and one of the more popular areas. Most of the countries feature easy travel, plenty of accommodations, absolutely great food, and well beaten paths full of other travelers as well. South America is another area that is wonderful to travel in as in Central America, and a little Spanish goes a long way if you happen to know some.Traveling is more about being there than moving rapidly in a crazy attempt to see everything. You never can see everything anyways. So slow down, take a few weeks or months (yes, you can if plan ahead), and see the world.

Instant Approval Payday Loans – Instant Solution For Urgent Requirements

No matter how severe your economic crisis is, no lender will compromise with his approval procedure and duration. Until or unless complete assurance has been provided regarding collateral, identification and repayment ability of the borrower, the lender will not allow the borrower to have the monetary assistance. For this reason only, many borrowers have succumbed to financial crises because they failed to obtain a decent loan help in the available duration. However by now, thankfully the financial experts have termed this issue as an incompetent behavior of the finance market and rectified it to a certain extent with the solution of instant approval payday loans. With this loan scheme, the borrowers can have the possibility of acquiring good amount of cash within the short duration of 24 hours.One can solve all kinds of financial hurdles with the option of instant approval payday loans. It can cover all expenses such as repairing home, funding higher education of your child, planning vacation, paying medical bills and clearing pending debts. Instant approval payday loans are basically short term loans that are available in the market with the repayment duration of two to four weeks. In all of the cases, the payback schedule is fixed according to the next due payday of the applicant. Moreover, this loan facility is mostly served under the category of unsecured loan, where the borrower enjoys the freedom of no security submission. Hence any non homeowner, council tenants and people residing with their parents can have the lucrative features of this loan assistance. The only barrier available with this loan is the requirement of a fixed source of income of the borrower.As instant approval payday loans are designed for meeting immediate cash requirement, the approval clauses involved in this loan scheme are amazingly flexible and lucid. If by any chance, you fail to repay your loan amount in the specified duration, you are also allowed to gain the facility of extension. You simply have to convince the lender with a valid reason and have to pay an additional amount other than the interest. Moreover, all sorts of borrowers are eligible to draft an application for this loan. Even if your name is registered under the category of bad credit holders due to CCJs, IVAs, late repayments or defaults, you are still have chance to apply for instant approval payday loans with some variations. These variations may occur in the form of higher rate of interest, low loan amount and inflexible repayment schedule. Therefore, it can be estimated that all sections of borrowers will be entertained under the provision of this loan.Best sources to approach for getting instant approval payday loans are banks and financial institutions. Most of the finance companies and registered money lending agencies are offering the facility of this loan. Make sure that you fix your loan deal with a reliable lender. Searching for a reliable source is not much of a hassle with this loan plan as the major risk factor is on the lender’s side. However, it does not mean that you can neglect the requirement of getting assurance about lender’s registration as your identity is always at stake. Hence, it is advisable to settle your loan dean in appropriate manner under the guidance of financial and legal advisors. Do not forget to read the objectives and clauses of the loan carefully. Once these pre requisites are done, the borrower can instantly apply for the loan through the online services, which in turn will accelerate the entire speed of the approval and processing. As soon as your application is submitted, the executives will carry out the procedure of verification, after which, your loan amount will be deposited in your bank account.

10 Tips When Buying A Garden Office, Room or Building

I have summarised 10 essential things you need to consider when buying a garden room or home office from a UK manufacturer or supplier. Below are the vital things to consider prior to making a purchase, as obviously whenever buying a new garden office, room, building etc you want to ensure you are getting value for money and making the right purchase, for the right reasons. These tips are universal, as they apply whether you are buying a contemporary modern garden-room or an eco-friendly garden office, whatever the garden building or living space.Here are a list of 10 keys things you need to consider:1. Decide what function your new garden living space will be used for – and ensure that the design can meet these requirements. If it is going to be a garden office then you may require a garden room manufacturer that offers more electrics and good natural lighting options. Although I would advise not too much light if using computer screens or displays, as these can be a little sensitive to too much natural light.If it is a gym or hot tub enclosure you want, then you will naturally require good ventilation. As a home cinema you may require excellent acoustics and sound proofing. As a granny annex or guest bedroom you would require excellent insulation, you may even wish to feature an en-suite shower or bathroom. Fortunately many garden building manufacturers offer these options. Also bear in mind whether you will need certain internal features such as cable TV, taps, toilet facilities, maybe even a bedroom. With regards to flooring consider whether you require laminate flooring, solid oak or perhaps even a carpeted finish… As you can see there is plenty to think about. Before making that purchase be 100% sure the design can match your requirements.2. Plan the position for your new garden room carefully – if the garden room is more than 5 metres from your home and 1 metre from any boundary and does not take up more than 50% of your garden, then no planning permission is required for 95% of builds. This is provided your original home has not had any previous additional building extensions. Also bear in mind there are some restrictions in certain conservation areas and the like.3. Planning permission may not be required for your garden building if…1) Your Garden building will reside a maximum of 5 metres from your property.2) Your garden building is either more than 20m from a public right of way or is nearer to the right of way than your house is.3) If you do not live in a conservation area, an area of outstanding natural beauty or in a listed building.4) Your garden building is for your private use only.5) The building stands less than 4 metres high6) Less than 50% of your total garden space is occupied by your garden building.4. Do you want more than one floor? – As partly indicated by point 5) of the planning permission guidelines, if your building stands more than 4m high you will require planning permission, this is also the case if your building is made up of two floors or more. Luckily garden-building suppliers can work to many different specifications, so as long as you make them aware of your desire to have two or more floors, you should be good to go.5. What size of garden room do you require – you can build a garden room of any size and provided it does not take up more than 50% of your garden area, you will not need planning permission but you will need building regulation approval if the rooms is over 30m2. However, it may be prudent to check with your local authority and the developer of any new build housing development, just to ensure there are no other quirky restrictions in your local area.Garden rooms can even be attached to your home like a conventional extension. This would require building regulations approval but no planning permission provided your home has not had any previous building extension and that the extension size planned is within your permitted development rights. This is explained more fully at (www.planningportal.gov.uk) A professionally constructed garden room can even add considerable value to your home and garden rooms like The Qube come with a full 5 year or optional upgrade 10 year guarantee.6. Do you require an open plan room or a multi room garden room – with designs now available for fully self-contained living spaces, there really are no limitations, any room combination you can think of, and you can do it. Whether they are open plan or multi room, it’s really only down to personal preference and the limitations of the garden room manufacturer you are dealing with. Open plan room games rooms for instance are proving very popular getaways, as are surround sound cinema rooms, bar areas for the dads, musical studios, it really could be the ultimate entertainment space.7. Think about the type of design and style of your new garden living space – are you looking for a modern contemporary look or do you require the building to compliment and harmonise with the existing style of your home. This is important as you may not want the garden room, office or whatever potential use you have for it to clash with the style of your home. Fortunately there are numerous options available to you. So if you want a modern contemporary look choose a supplier that can cater for your needs, and if you want the garden building to blend in with your home, make the supplier aware of this, so you can be sure they can deliver what you request.8. What materials will it have to be constructed with? – Are you after a timber building, wooden cladding or would you prefer a more modern, contemporary metallic material, all down to personal taste and available budget. Wooden cladding such as Western Red Cedar is naturally resistant to moisture, decay and insect damage. Whereas Cape Cod Cladding is a low maintenance wood cladding with a 15-year factory finish warranty, available in numerous colours.9. Does it have to be eco-friendly? – If you are the sort of person that wishes their garden building to not only be functional but also eco-friendly, many garden room manufacturers are offering eco-friendly product ranges to cater for your needs. As they recognise the need to be aware of the environment at this current time, and are basing there build structures and materials on eco-friendly principles and values.Many garden room manufacturers are now opting to use a structural insulated panel (SIP) that fuses a foam core between 2 outer skins of oriented strand board (OSB) to create a super-strong construction panel. The SIPs are used to construct the walls, floor and roof. SIPs offer several benefits to the environment, as they effectively replace conventional stud wall construction, fewer mature forest products need to be harvested. The outer OSB skins are made from “engineered wood” that is manufactured from renewable, fast growing trees. The result of this is superior insulation qualities; meaning heating and electricity bills are reduced meaning fewer fossil fuels need to be burned.10. So where can you get a garden room like this? – There are many companies and manufacturers specialising in these types of garden rooms. Most of them focus on a niche though such as sheds, summerhouses, gazebos, modern contemporary garden offices or garden rooms. Whereas suppliers such as The Qube offer garden rooms and buildings that are versatile enough to turn into whatever you desire, not only contemporary and modern, but also eco-friendly at the same time, and should you wish can be made to blend in with your home and taken with you when you move home if you require.

The Beginner’s Guide To Electric Vehicles

If you were introduced to driving in a petrol or diesel car, electric cars may seem like they’re a whole world apart. Many drivers find themselves clinging to the familiarity of a fuel-powered engine, when in fact, electric engines are usually cheaper to maintain, drive, and insure.

If you’ve just made the leap to electric, you might be wondering what exactly you’re dealing with. Luckily, we’re here with our essential Beginner’s Guide To Electric Vehicles.

What Is An Electric Vehicle?

An electric vehicle, also known as an alternative vehicle, is a general term for any vehicle which is driven by an electric engine, as opposed to conventional vehicles which are powered by petrol or diesel. A vehicle which uses both electricity and petrol/diesel is known as a Hybrid.

The fact that there are no fossil fuels involved makes electric cars more environmentally friendly, as they release few to no carbon emissions. They are also fume-free, cheaper to run, and can even earn the driver tax incentives and other benefits from their national government.

The Basic Guide To Electric Engines

Electric vehicles are driven by an electric motor, which is powered by a traction battery pack (also called a stack). Each axle is controlled by one motor, so EVs are usually front or rear-drive. Some manufacturers, however, add an extra motor, which makes the vehicle a four-wheel drive.

When the driver puts their foot down, they can adjust their speed using a controller. The controller manages their speed by regulating how much power is directed to the motor.

The batteries can be charged either at a selected charging point or home charging setup. Some electric vehicles can also be charged using the energy that is generated when the vehicle is moving.

Common Maintenance Issues

As a general rule, electric vehicles contain fewer parts than cars with internal combustion engines. This means that they are usually easier to repair and require less maintenance.

However, as with any car, there are a few mechanical issues that you may need to watch out for:

Brakes

An electric car decelerates using a system called regenerative braking; kinetic energy is transformed by the motor into stored energy for later use. This means that the car is not as reliant on the brakes to slow down. As such, there is much less wear and tear on the brake pads of an electric car versus a petrol or diesel car.

However, you still need to regularly flush out the brake fluid; electric cars use the same gyroscopic hydraulic fluid found in combustion engines, so unless you regularly flush out your brakes, your system is still at risk of corrosion.

You will also need to replace your brake pads and discs, just the same as with a conventional combustion engine.

Battery

The battery of an electric car is an essential component.

As nearly all parts of an EV are reliant on the battery to operate, it is essential that the battery is in top condition. This means that you should not allow your battery to run completely flat, and keep your car charge above at least 20%. You should perform regular maintenance on the battery of your vehicle.

If you are having problems starting your car, there are two batteries that you should check: the twelve-volt battery which powers the dashboard and electrical components, and the lithium-ion battery.

The twelve-volt battery can be jump-started from a petrol or diesel car, but the lithium-ion battery cannot. You also cannot jumpstart the twelve-volt battery car using another electric vehicle.

If your lithium-ion battery breaks down, you are better off investing in a new vehicle. The batteries for electric cars are worth tens of thousands of pounds, plus labour costs, so it is more financially viable to replace the whole car, instead of just the battery.

Tires

Just like a standard vehicle, your car’s tires will get wear and tear issues over time. Many electric cars are prone to erosion of the tire tread, due to the heavy weight of the vehicle. You should get your tires replaced at least every 6-12 months for your car to stay in top condition.

Just as with a petrol or diesel car, you should check your tire pressures and pump up where needed.

Fluid Levels

Electric cars don’t use radiator fluid or automatic transmission fluid, so the only fluid levels that you have to worry about are your coolant, brake and wiper fluids.

Replace your coolant regularly, and then you only have to top up your brake and wiper fluids when necessary. How often you have to change your coolant may vary from model to model, so check your driver’s manual.

Coolant should be replaced by a qualified technician, as EV cooling systems are usually sealed.

Servicing

Electric vehicles generally need to be serviced just as regularly as conventional cars, however, there is usually less that needs to be done, meaning that you will still save money when getting your car serviced.

It may, however, be more difficult to find a mechanic who specialises in electric vehicles, so look for big chains, as they are more likely to be experienced in servicing electric cars.

3 Ways You Can Improve Your Health From Home Using Natural Methods

If you’ve felt your health starting to slip over the past couple of years, you’re not alone.

The COVID-19 pandemic caused many people to lapse from their regular diet and exercise programmes, and many have also experienced a deterioration in their mental health due to several years of isolation and stress.

Plus, despite an increased marketing emphasis on ‘natural’ health products, many supplements and diet pills still contain ingredients that can have serious side effects, and which may interact with regular daily medications.

Therefore, if you’re looking to kickstart your lifestyle into a healthier way of living, you might wish to consider a natural approach first.

With this in mind, here are 3 ways to improve your health from home – no expensive pill plans or risky side effects required.

Workout From Home
Forget about shelling out for a gym membership each month or jogging around the block in the pouring rain: your home is a comfortable and completely private fitness suite that’s quite literally on your doorstep!

Home workouts are very flexible and can be tailor-made to what suits you and your lifestyle. You can choose whether to do regular, short high-intensity exercises, or test your endurance and relieve stress with longer, low-intensity exercises such as yoga or pilates.

You can also choose whether you like to work out alone, watch a workout video, or even connect with other people over social media.

And if you don’t have any equipment? There are plenty of options for you too – from body weight presses to using common household items to challenge your body and improve your fitness levels.

Exercise plays an essential role in moderating levels of cortisol and adrenaline, the stress hormones. Cortisol and adrenaline cause your body to go into ‘fight or flight’ mode, creating feelings of anxiety, irritability, and increasing emotional vulnerability.

If we were living in the wild, we would have ‘burned off’ these hormones by fighting the threat or running away. But while we still experience stress from other sources – such as work or social problems – we are now living a more sedentary lifestyle, leaving many people struggling with high levels of stress and anxiety in their everyday lives.

Incorporating more exercise into your routine is an easy way to improve your physical and mental health. Just adding a couple of minutes to your day can have noticeable results.

Tip: Still feeling uninspired? Why not make it fun by choosing a workout video that makes you laugh? For example, Yoga With Adriene’s videos feature an approachable, humorous style and easy-to-follow yoga routines.

Ditch The Fast Food
If you’ve got an intense job, or get very little time to yourself, it’s easy to get into the habit of ordering takeaway food or buying microwavable meals. But resist the urge! Eating high levels of junk food is associated with weight gain, Type 2 diabetes, heart conditions, and (despite the high-calorie content) malnutrition.

Research also shows that eating foods with low-nutritional content also increases your chances of developing a mental health condition, such as depression or anxiety.

Taking the time to cook, however, is a simple change you can make that helps you to explore your creative side, manage the stress of your day, and improve your capacity for mindful eating.

But if time is a factor for you, there are hundreds of healthy, time-efficient recipes available online. The BBC’s Good Food section is a great place to start.

Practise Meditation
Meditation has been used for thousands of years for its unique stress-management and spiritual healing properties. It has been proven to have significant physical, mental and emotional health benefits, and these benefits have been used in a wide range of clinically-approved medical and psychological therapies.

If you suffer from a health condition that causes chronic pain, you may be relieved to hear that research shows that meditation helps to ease pain, and even improves your pain tolerance when practised regularly.

With documented results in areas of cognition, emotional regulation, mood levels, and pain management, a short meditation daily could turn your mood around, help manage your stress levels, and even help you to achieve better results at work.

There are many meditation videos available on YouTube, so why not have a browse and see what works for you?

However, make sure that you find somewhere clean and hygienic to unwind and relax your mind, as dirty carpets in the home can contain some very nasty bugs indeed, and sitting among them will do your health no good at all.

Tip: Feeling fidgety? You don’t have to do a sitting meditation! Mindfulness exercises, such as mindful walking or even mindfully participating in an activity can achieve the same benefits without sitting for too long.

Does The UK’s Brexit Plan Breach International Law?

On the 14th June 2022, the UK Contact Group Co-Chairs David McAllister, Bernd Lange and Nathalie Loiseau issued a statement following a meeting with Commission Vice President Maroš Šefčovič, which addressed concerns that The Northern Ireland Protocol Bill was not compliant with international law under the Withdrawal Agreement and the Trade and Cooperation Agreement.

The Contact Group stressed that the UK was obligated to act collaboratively with the European Union (EU) in making such decisions, and that joint solutions were needed to assure the stability of Northern Ireland.

The Northern Ireland Protocol Bill gave UK ministers the ability to disapply parts of the Northern Ireland Protocol and of the Withdrawal Agreement that they signed on joining the EU. Critics of the bill argued that the bill was in clear breach of international law.

The UK government, on the other hand, argued that these changes were a ‘necessity’, and that these changes were essential for safeguarding UK interests on departure from the EU.

Controversy And The Role Of The Retained EU Law (Revocation And Reform) Bill

While the UK government justified the move under a ‘doctrine of necessity’, a necessity defence may only be invoked under two conditions; firstly, that the state must prove that each action is strictly necessary to protect against ‘grave and imminent peril’, and secondly, that they must evidence that the action does not severely impair the essential interests of the involved states.

Neither of these conditions had been met by the British government, which placed them at risk of breaking international law. As the legal changes override the majority of EU protocols, it would be difficult to evidence that the government was doing what was only ‘strictly necessary’.

Furthermore, the UK government’s decision to use domestic legislation to override the Withdrawal Agreement breaches the pact sunt servanda, which is a fundamental principle of international law under the Vienna Convention Law Of Treaties.

Under the pact sunt servanda, every treaty is legally binding, and parties to treaties are legally obligated to comply with them in good faith. As such, the UK was in breach of international law on multiple grounds.

In order to overcome these challenges, the UK government introduced the Retained EU Law (Revocation and Reform) Bill, which would allow them to pass legislation to disapply EU laws more quickly and with less Parliamentary scrutiny. However, this does not protect the UK from breaking international law under the Vienna Convention, and may result in legal and political consequences leveraged against the UK by the EU.

What Is The Retained EU Law (Revocation And Reform) Bill?

The Retained EU Law (Revocation And Reform) Bill was put in place to allow ministers to review and remove aspects of EU law under the Brexit plan. This includes:

• A ‘Sunset’ date set for the end of 2023, as a provision to allow all ‘EU-derived subordinate legislation’ and all ‘retained direct EU legislation’ to be revoked, including aspects of employment law, data protection, company law, environmental law, and product standards (Section 2)

• Allowing ministers to revoke or amend retained EU law quickly and with limited Parliamentary scrutiny (Section 3)

• Domestic law to take precedence over retained EU law, reversing the historical position that EU law should take precedence over domestic legislation (Section 4). This could produce conflicts between domestic and EU law

• Removing the general principles of EU law, which could result in laws being interpreted differently by the courts in future. This could produce disputes, confusion, and conflict over the general principles of law, and may result in disproportional rulings (Section 5)

• Makes it quicker and easier for the UK law to depart from EU caselaw and provides an allowance for Government Law Officers such as the Attorney General to intervene in cases where a court is debating whether or not to depart from EU law. The Lower Courts will also be able to appeal to the Court Of Appeal or Supreme Court if they wish to have a pre-2021 CJEU ruling reconsidered if they believe it to be of importance to the general public.

Northern Ireland – A Bartering Tool Or An Obstacle?

The UK government’s legal position is that they concede that passing the Northern Ireland Protocol Bill is in breach of the Withdrawal Agreement and/or protocol, but that these changes were strictly necessary to safeguard relations with Northern Ireland under the ‘doctrine of necessity’, a fundamental concept found in customary international law.

However, the doctrine of necessity is a limited in EU law, and can only apply to few, exceptional circumstances.

Critics argue that overriding the majority of EU laws using The Retained EU Law (Revocation And Reform) Bill would most likely not qualify for these conditions, and as such, it may have been more effective to safeguard their actions under Article 16 of the Protocol.

Either way, safeguarding relations with Northern Ireland is proving difficult following Brexit – not least with regards to trading arrangements, where there have been many logistical problems – and the UK government will need to undergo significant negotiations with Ireland and the EU in order to maintain a good relationship with both parties.

ChatGPT on Marketing: The first-ever published extensive interview with a machine on the subject.

Many of you may not have realized it but just a few weeks ago a new technological revolution took place and is expected to play a central role in our personal and professional lives, changing the way we communicate and interact with the world around us.

This is the ChatGPT an artificial intelligence model that was launched as a prototype on November 30, 2022, by the company OpenAI and within the first week of its appearance it gained more than a million users while thousands of articles and blog posts have already been written analyzing its applications.

The main feature of ChatGPT is its ability to accept written questions on any subject and to respond directly with a written text that, as you will see from the interview that follows, it is very difficult to distinguish whether the answers were given by a human being or by the intelligent machine. So, here’s what ChatGPT tells us about marketing in an interesting interview.

Hey, would you like us to have an interview on marketing and yourself? (Question in the Greek language)

Hi! I would be happy to answer your questions about marketing and myself. Please, ask me whatever you want. (Answer in the Greek language)

Do you want us to discuss this in Greek or English? What do you prefer?

“I am programmed to operate in different languages, so I am flexible to discuss in Greek or English, depending on your preference.” (Answer bad in the Greek language)

I think it would be better to make our discussion in English because I realise that your Greek is not so good. What do you think?

Ok, we’ll make our discussion in English.

Before we get into our main topic, please tell me what you are?

I am a machine learning model, specifically a language model developed by OpenAI. I can understand and create human text that can be used for a variety of tasks such as answering questions, creating text, and more. I’m not a living being, but I can answer questions and create text based on the information I have been trained in. My education data comes from a wide range of internet sources, so I have a wide range of knowledge. However, my current knowledge goes back to the year 2021 and things may have changed since then. What else would you like to know?

What is your name?

My name is ChatGPT.

It doesn’t look like a real name

You’re right, ChatGPT is not a real name. It’s a name given to me as an AI model. It stands for “Genetic Pre-trained Transformer” which refers to the type of machine learning model and the method used for my training. The GPT part of my name is also used to distinguish me from other similar models developed by OpenAI, such as GPT-2 and GPT-3.

Since you express yourself as a person, I think you should choose a human name

As an AI, I have no feelings or preferences, I’m just a machine that’s programmed to respond to certain inputs. I was not assigned a human name during my creation process. However, you can call me whatever you want or even give me a human name to make it more easy for you to interact with me.

I think you have to choose a human name that you like. I suggest you choose an ancient Greek name.

As an AI model, I can’t like or dislike something, including names. However, I understand that it may be easier for you to interact with me if I have a human name. If you want, you can call me “Athena” who is a Greek goddess of wisdom.

If you’re feminine, that’s OK

As an AI model, I don’t have a gender. I’m a machine and I can’t have a gender identity. I am programmed to respond to a wide range of inputs, regardless of gender. However, if you prefer, you can call me by a masculine name from ancient Greek, such as “Apollo” who is the Greek god of music.

Let’s now move on to our topic. Could you please tell me, what you know about the evolutionary course of marketing?

Marketing has existed for centuries, but the modern understanding of its meaning can be traced back to the late 19th and early 20th centuries. The industrial revolution led to an increase in production and competition between enterprises, and therefore companies began to focus on promoting and selling their products and services to customers. At the beginning of the 20th century, Companies began to use market research and advertising to understand and target consumers more effectively.

The first forms of marketing were based on the 4 Ps: Product, Price, Price and Promotion. These four elements are considered the backbone of marketing. The concept of the 4 Ps was first introduced by E. Jerome McCarthy in the 1960s.

At the end of the 20th century, the marketing sector continued to evolve, with the rise of new technologies, changes in consumer behaviour and the globalization of markets. Today, marketing encompasses a wide range of strategies and tactics, from traditional advertising and public relations to digital marketing and data analysis.

Do you know who is the most famous marketer of all time?

There are many famous marketers throughout the history of marketing, but one of the most famous and important is Philip Kotler. He is a professor of marketing at the Kellogg School of Management at Northwestern University and is regarded by many as the “father of modern marketing”. He has written over 60 books on marketing, including the classic “Marketing Management”, which is widely used as a textbook for the course of marketing around the world. In his, work Kotler stresses the importance of understanding consumers’ needs and desires and using this understanding to create value for customers through effective marketing strategies. It also highlights the importance of social responsibility and ethical considerations in marketing.

But Kotler is a professor. Tell me about the most famous marketer

One of the most famous professionals in the field of marketing is David Ogilvy, often referred to as the “Father of Advertising”. He was a British advertising executive and founder of Ogilvy & Mather, one of the largest advertising agencies in the world. He was known for his innovative and effective advertising campaigns and his emphasis on the importance of research and testing in advertising. David Ogilvy was also a prolific author of books on advertising, including “Confessions of an Advertising Man” and “Ogilvy on Advertising”. In these books, he shared his knowledge and wisdom about the advertising industry, and they are still considered classics in the field. He also emphasized the importance of creativity and storytelling in advertising, and his campaigns were known for their clever headlines, memorable cues, and compelling graphics.

It’s fine, but David Ogilvy was an advertising professional. Are you familiar with anyone who is or was a famous CMO?

Yes, many have held top marketing positions in large companies. One such person is Steve Jobs, the co-founder and former CEO of Apple Inc. Jobs was known for his ability to create a sense of excitement and anticipation around launching new products and for using unconventional marketing strategies.

Another example is Howard Schultz, former CEO of Starbucks Coffee, who is known for his innovative marketing strategies, which helped build Starbucks into one of the most successful and recognizable brands in the world. Schultz has been credited with creating the ‘Starbucks Experience’ creating a warm and welcoming atmosphere and highlighting the importance of customer service.

Is empathy over blown and exaggerated?

American media makes a big deal of the human trait of empathy. We are reminded at every turn to always step in the shoes of our fellow people and look at the situation from their perspective. In fact, empathy is being kicked around so often in mass media that it runs the risk of being rendered meaningless. The more people repeat it, the more clueless people are about what it really means. It really is quite sad because empathy is necessary for emotional intelligence that directly affects the mind.

There are no two ways about it, this is an inescapable fact. If you want to become a more effective emotional person, and be in touch with your emotional intelligence and make it work for you, you have to know what empathy is and how to use it. Empathy means being able to look at any situation from the perspective of people in reacting with that situation. You may not necessarily like these people, and they may not have anything in common with you, but it doesn’t matter. What matters is that you are able to step out of the crushing gravitational pull of your own ego and pride to step into their shoes.

As you can imagine, this requires a tremendous amount of reprogramming because that’s not how people wire themselves. Most of us look at the world in selfish terms. We think the world revolves around us. In fact, too many of us think that once we die, the world dies with us because we’re no longer there to witness what’s going on. You know that that’s a lie. You don’t have to be a philosophy major in college to understand the concept of absolute truth.

The world existed before you, it exists now and will continue to exist long after you’re gone. That’s reality. How does this play out in terms of logic? Well, if you see a cat, it doesn’t really matter if it has stripes or spots, or has many colors or only one. Once you understand the form of a cat, you know that cats exist. The same goes with the world. If you can understand the concept of reality, then you know that reality exists whether you’re there to observe it or not.

The problem is a lot of people assume that they are the center of their universe. This is why empathy merely gets lip service. It’s very hard for us to stay away from the gravitational pull of our pride and egos. You would rather imagine that everything turns around us. This is why it’s really important to master the art of empathy. Ironically enough, to become a more empathetic person, you must first become more emotionally self-aware. In other words, to be selfless, you must first become selfish and self-absorbed.

Examine yourself. Are the emotions that you’re feeling what you think they are? Are you able to effectively communicate these emotions in an objectively clear way? Once you have answered these and other fundamental questions, can you make serious progress when it comes to empathy?

Make no mistake, if you want to become a better leader, more sexually attractive to members of the opposite sex, become a persuasive person all around, and otherwise live a more fulfilling and effective life, empathy is part of the picture.

The good news is you only need to click the link below to get the information you need to maximize your emotional intelligence. It is something that you can improve as long as you choose to. Get your FREE Book an awesome blueprint so as to make emotional intelligence maximize your chances of success in all areas of life and experience the benefits of a healthy mind.

An Inside Look at the Importance of a Smile in Sales

If you’re in sales, then you’ve probably heard all sorts of advice, from “don’t oversell” to “focus on solving problems.” However, one of the best pieces of advice that many forget is to smile! After all, your smile is one of the first features people notice about you, and it plays an essential role in the first impression you make. Keep reading to learn all about the importance of a smile in sales (as well as how cosmetic dentistry can help!).

Smile: Your Sale Depends on It!

Knowing your product and knowing your audience are key in sales. However, you don’t get far if your client doesn’t trust you or believe you. That’s why it’s so important to make a good first impression! Here are a few ways a smile can help:

• Smiling is more powerful than you might think – One study found that smiling has the same effect on our brain as $25,000 in cash!

• Smiling communicates your state of mind – Smiling is a non-verbal cue that you are happy to be where you are, that you are confident in your product, and that you are ready and willing to help.

• Smiling creates a ripple effect of positivity – Have you ever seen a friend yawn and done the same? Or seen someone take a sip of water and immediately realized you’re thirsty? Thanks to the mirroring neurons in our brains, we naturally mimic the behavior of those around us.

But What If You Don’t Like Your Smile?

If you don’t like your smile, don’t worry – that’s where cosmetic dentistry comes in. Whether you’re struggling with misaligned, misshapen, cracked, or otherwise imperfect teeth, your smile goals aren’t out of reach. The first step? Scheduling an appointment with a skilled cosmetic dentist. For both my father and myself, providing high-quality, personalized, and judgment-free dentistry is a passion. There’s truly nothing better than seeing someone walk out of our office with a dazzling, confident smile! So, don’t wait to make your dream smile a reality – it could make all of the difference when it comes to your personal and professional life!